Estonia-based Ultra, a complete PC video gaming platform created by AAA games industry talent, has announced the launch of Ultra Games, a true next-generation PC games store that challenges the status quo in game distribution. The store will be accessible globally from April 25th, 2023, with a lineup of launch titles such as Lords of the Fallen, The Walking Dead Definitive Series, WRC7, and more.
Addressing Existing Challenges in PC Gaming
Ultra Games aims to solve existing challenges in PC gaming by offering a more contemporary and intuitive approach to discoverability and community management for games of all sizes, while offering a fairer revenue split for developers and publishers. The platform includes a modern storefront, a curated library, and a powerful launcher, offering an extensive and growing catalog from leading publishers and developers.
Innovative Features for Gamers and Developers
Ultra Games will offer a number of pioneering features for PC gamers, such as opportunities to resell games from their digital library with the permission of the developer, and a referral system that gives players a percentage of their friends’ game purchases. Game developers and publishers can choose whether or not to activate these blockchain-enabled features for their titles and set parameters that work for both their business and their community.
Bringing Gamers and Developers Closer Together
Their goal is to bring gamers and developers closer together in vibrant communities by opening direct channels of communication between both camps. Key initiatives include feedback and community management features, and events such as competitive tournaments on the Ultra Arena platform.
The Future of PC Gaming
Nicolas Gilot, Co-CEO at Ultra, believes that the PC gaming distribution market is ripe for disruption. The legacy platforms have been incredibly successful to date, but there’s much room for improvement for gamers, devs, and pubs. Ultra Games was explicitly engineered to address critical issues such as high fees for developers and lack of real, flexible game ownership for players.
Nicolas Gilot, Co-CEO at Ultra, commented:
"The PC gaming distribution market is running out of steam and ripe for disruption. Yes, the leading legacy platforms have been incredibly successful to date, but we believe there’s much room for improvement for gamers, devs and pubs. We explicitly engineered Ultra Games to address critical issues such as high fees for developers and lack of real, flexible game ownership for players. This is still only the beginning for us but, by addressing these issues, we want to help create more meaningful, more transparent relationships between communities. I can’t wait to see this vision start to come to fruition after five years of development and listening to the needs of developers and players.”
With a strong focus on community and innovation, Ultra Games is poised to disrupt the PC gaming industry. The platform offers a more intuitive and fair approach to game distribution, which benefits both gamers and developers. Ultra Games' vision is to create more meaningful, more transparent relationships between communities, and they are well on their way to achieving it. The future of PC gaming looks bright with Ultra Games leading the charge.
